By Hugh Beaulac  on Just Publishing Advice:

Congratulations on publishing your book!

You must have put a lot of effort and time in it, and you believe that it may bring much value to your readers.

Although your book is interesting for your friends and family, you need to tell the world about your book, too.

The more people know about it, the more potential readers you have.

No matter how interesting and useful your book is, it means nothing until you have readers who crave it.

Promote your book – it won’t ‘sell’ itself.

Although there are many ways to promote your book, you’d better pay attention to the platforms that don’t require much time and money. Believe it or not, Instagram can be a perfect place for your book promotion.

Why?

Instagram has 700 million monthly active users
65% of top-performing brands post on Instagram feature products
1/3 of Instagram users have purchased a product they first discovered on the platform
You don’t have to do the craziest calculations to understand that Instagram is a great platform for promoting your book.

So, here’s how to do it without spending much money:

Build an Instagram Strategy