I hope you will never have any use for today’s post, but it could be a lifesaver if you are hit by the so-called “clicking disaster.” If you’re using Amazon Marketing Services (AMS), you will have noticed that the reporting system is somewhat… unreliable. However, there are times when the AMS reporting goes completely bonkers. This has been reported by a number of authors who use AMS, and who notice huge spikes (up to 1,000%) in their campaign clicks.

Now, you may think that this is a good thing. And it would be if there was a corresponding increase in sales. Alas, that is not the case: clicking disasters mean that the AMS reporting vastly overrepresents clicks, but the actual sales (as reported by KDP) are not affected by this.

Why Is This Bad?

Well, there are two reasons why this should worry you. First, since you pay for…