Extract from Build Book Buzz:
An author recently posted in an online group about her frustration with the timing related to her book launch activities.
She had pitched an essay about her book’s topic to a major (MAJOR!) daily newspaper hoping that the essay would be published when her book was released. The publication held on to the essay, finally publishing it — gulp — 15 months after the book’s publication date.
Woe is she, the author lamented. “It won’t help the book,” she wrote.
I beg to differ.
In my response, I told her, “It will help it now just as much as it would have if the article appeared the week your book was published. As long as the book is available for purchase, you should be promoting it and publicity like this should be a big piece of that effort.”
The author’s reaction to this significant book publicity success — responding sadly with “If only!” instead of clapping her hands together with glee — points out a common misconception among authors and many professional book marketers.
Most think that book marketing ends with the launch.
And if you’re smart enough to realize that and keep promoting your book as long as it’s available for purchase, you’ll be rewarded with ongoing sales.
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