By Judith Briles on The Book Designer:
How many times have you spoken with authors and asked them about their book … and they go on and on, not really connecting with you or your question? How many times have you met a new author and asked them about their book marketing and receive a blah response? How many times have you asked an author who they are writing for and your sense is that they don’t know?
There are plenty of components that go into a successful book; a successful roll out; and certainly, success as an author.
My three essential questions to authors and writers are:
- Who are you writing or did you write your book for? (the target reader)
- Where do they hang out on the internet and in person? (book marketing focus)
- Can you summarize your book in less than 30 seconds? (your pitch to lure and hook the listener/buyer)
For me, not a day goes by that I don’t get the “deer in the highlight” response. Stumbling with words and descriptions; not being able to respond with clarity, or quickly.