by Joel Friedlander on The Book Designer:
It’s never been a better time to be a self-published author, and there have never been more book reviewers available to the writer who decides to go indie.
Book reviewers help spread the message about your book by publishing a review to their own network. But if you’re new to publishing, you have to figure out how to get those book reviews that can bring you more readers.
First, Get Your Kit Together
Before you go hunting for reviewers, make sure you’ve got the essentials you’ll need. At the minimum you should have:
- Either a PDF or an ePub of your book, or both. Include the covers, and also have the cover available as both a high-resolution (300 dpi) and low-resolution (72 dpi) graphics, preferably in JPG format
- For print books, plenty of copies and mailing supplies. If you’re publishing via print on demand, order enough books to respond to reviewer requests, since you’ll need to add your marketing materials to the package.
- Press release about the launch of your book. Try to make it sound like a story you would read in the newspaper.
- Cover letter. This should be a brief introduction to you and your book, but keep it short.
- Photos of the author. Again, you’ll need both high- and low-resolution images if you’re approaching both print and online reviewers.
- Author biography. This is a good place to show your qualifications, particularly if you’re a nonfiction author.
There are lots of other things you can put in a press kit or a reviewer package, and you can find more about that at: Media Kits for Indie Authors
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