By Lisa Brown on Just Publishing Advice site:
Storytelling can be a great way to market your products, and it works especially well when those products are books.
Even though this concept has been around for a while, it is not something that many are familiar with.
It is a technical way of marketing, and if done incorrectly, it can damage the brand you are trying to promote.
Marketers are not used to fiction writing, and it can be a challenging new venture.
However, as a writer, it might be easier to use storytelling to sell your books.
Here are some of the best tips if you are ready to explore this concept.