by Derek Haines on Just Publishing Advice site:
How to find Amazon KDP keywords for your books
When you publish a new book, finding the best seven Amazon KDP keywords can often prove a difficult task, especially for new authors. Even some seasoned self-publishing authors find this an onerous task.
One of the most searched for phrases on our site is keywords, so it is clear that many authors are looking for help in understanding what keywords do, how they work and how to find the most suitable seven for their books.
To help in this regard, it is important to first understand the basics of keywords.
What are keywords?
Keywords are used by search engines such as Google, Bing and also Amazon, to understand what a website, web page, product, or in the case of authors, a book, is about.
Each of their search engines use similar types of algorithms to quickly analyse a web page. During the analysis, which takes microseconds, an algorithm does not read the text as a human would. Instead, it looks for key phrases, repeated words, or words that occur in the title and main heading tags of a page.
You may have heard of the term SEO (Search Engine Optimisation). SEO is now big business because good keyword optimisation of a website or online store results in more web traffic and hence, more sales.
The way to achieve this optimisation is through the skill of selecting relevant search keywords or phrases, and including them in web pages and product descriptions. At the same time, keywords are highly competitive, as there are so many businesses and people trying to gain traffic from the same or similar keywords.
If you think for a minute about all the companies online who are selling shoes, the keyword shoes is obviously highly fought for, as are sandals, trainers, Nike and slippers.
Corporations and large businesses spend huge amounts of money on SEO because it is the best way to attract clicks to their websites, as well as online advertising, so keyword competition is fierce.
To cut to the chase, the Internet runs on keywords, as does Amazon. This is why your selection of your seven Amazon KDP keywords is so vitally important.