by Derek Haines on the Just Publishing Advice site:
Promoting yourself as an author, and not a bookseller
Selling books is hard work and also a very good way to alienate yourself as an author. Social media is full of self-published authors trying to flog their ebooks and all most of them achieve is to be ignored or unfollowed. Learning how to promote yourself as an author is a far better way to be successful.
I have received many comments and messages asking about the difference between promoting and selling and how to build a social network and following, so I thought I might share some of my ideas and approaches to author and book promotion here.
I have to say from the outset though that these are methods that work for me, and are not necessarily a set of rules that you have to follow. The other point I must make is that they all involve a lot of time, patience and hard work.