by Joel Friedlander on The Book Designer site:
Welcome to the world of book publishing. When you decided to self-publish you became an author-publisher, and that implies a higher level of seriousness and responsibility than someone just messing around by putting a book out.
That’s why you need a plan for how to sell your book, even before you publish it. What you need is a marketing plan.
Trouble is, it’s time consuming to try to figure out how to create your own marketing plan, and costly if you try to get someone else to do it for you. That’s why many authors simply skip it.
However, studies show that the more you put into marketing your book, the more books you’re likely to sell.
So here is one solution, my pared-down, super-time-saving, and, in fact, the: