By Joan Stewart on The Book Designer site:
Readers love chunks of information they can digest easily in just a minute or two.
That’s why they’re wild about cheat sheets and checklists. These powerful one-page PFDs are like digital crow bars that can pry an email address out of a website visitor faster than any other lead magnet you might offer.
Tie the topic of your cheat sheet or checklist into your book, and you’ve got a promotional hook that reels in readers and, in some cases, clients.
That’s what Internet marketer Perry Marshall discovered when he was promoting his business book, 80/20 Sales and Marketing – The Definitive Guide to Working Less and Making More. He offered a one-page cheat sheet in exchange for a name and email address. It includes 34 facts or challenging statements about the 80/20 rule, also known as the Pareto Rule, that says you can save 80 percent of your time and money by zeroing in on the top 20 percent of your market that brings in the most revenue. His book takes it two steps further and recommends you apply the 80/202 and 80/203 to gain 10X, even 100X the success.
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