How Not to Hold an Author Event

Drew Chial

Insight from a bookseller who has seen these things go very badly.

Congrats on Your Book

So you’ve written a novel, better yet you’ve found a modest publisher who can get it into stores. Sure it might not have priority placement on the front table, but it’s available to customers who think to order it.

Seems like life is on the upswing, but before you forget your humble roots you might want to do something to bring yourself back down to earth, something to let the air out of your ego before it gets too inflated. Why not host an author event? Why that’s just the kind of degrading experience you need to kick your heart in the balls, but how to prepare for one in a way that guarantees maximum humiliation?

I have just the strategy.

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