by Frances Caballo on The Book Designer site:
As I prepared for a presentation for the San Francisco Writers Conference a few years ago, I thought, “Wouldn’t it be cool if I could come up with an acronym about the way writers should use social media?”
I sat at my desk and played with some variables. It didn’t take long for me to come up with what I thought was the perfect combination. The acronym I settled on is CARE and this is what it stands for:
C – Communicate with your readers.
A – Answer your readers’ questions.
R – Relate to your readers.
E – Educate and entertain.
Joanna Penn devised the term social karma. As she explains it, if you want book sales, buy books. If you want book reviews, write reviews for the books you read. If you want people to like your Facebook page or follow you on Twitter, like your readers’ and friends’ Facebook pages and follow people on Twitter.
CARE works differently. It’s more about the way you want to conduct yourself on social media. In other words, you want to talk, not preach. You want to ask and answer questions. You want to share quotes and beautiful images. In short, you want to show other authors and your readers that you really do care about them.
Many authors tend to express befuddlement at this point. “What should I talk about?” they ask me.
The answer is anything and everything. Ask them about other books they’ve read. What they’d like to read on your blog. What they thought of your last book. If they have fun plans for the weekend.
Just don’t bring politics or religion into the discussion.
If you’d like to see some examples, I have some here for you taken from my own Twitter notifications tab. Let’s see what’s been happening.