No one disagrees with the importance of the visual in communicating. The problem usually is creating it. Most writers are great at wordsmithing, but not so good at matching colors, picking fonts and font sizes, and then laying everything out artistically. It’s much easier to leave the artistry for the artists. When Microsoft Publisher came out over twenty-five years ago, it was the first major desktop publishing effort to make it easy to blend layout, colors, and multimedia. Unfortunately, it was (and continues to be) an expensive piece of software not traditionally included in Microsoft’s Office Suite (though that changed with Office 365).

Say hello to Canva. It’s web-based (including apps available for iPads and Chromebooks) with a drag-and-drop functionality that makes the design process simple and intuitive. You can create professional presentations, posters, multi-page documents, marketing materials, social media graphics, and more using Canva’s more than 1 million photos…