Marketing Tool – Swag Boxes

Live to Write - Write to Live

Loot Crate, Bark Box, Snack Fever, whatever your interest, I’m pretty sure there is a swag box out there for you. What’s a swag box you ask? A swag box is a monthly subscription service that delivers a box full of goodies catering to a specific area of interest and often organized around a theme. Book related swag boxes cater to readers of mystery, YA, Inspirational, Jane Auston, Sci-fi and Romance, among other genres.

Recently, I caught up with Jeannie Lin, Ever After Box creator. The Ever After Box is a monthly subscription service, curated by romance writers for romance readers. Jeannie and her partners Shwantelle Madison and Amanda Berry, are multi-published in the romance genre.

How The Ever After Box Started

In 2015, the three women were discussing the rise in popularity of subscription boxes. It seemed there was a subscription for every interest, so they decided to…

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