by Joan Stewart on The Book Designer Site:
It’s tempting to imagine a review of your book in the New York Times. Or a story profiling you in USA Today. Or a standing-room-only crowd at your poetry reading at Powell’s in Portland, which calls itself “the world’s largest independent bookstore in the world.”
It’s OK to dream big, but not when you’re starting to promote your book and especially if you’re new to book publicity.
That’s because you face stiff competition in top-tier media, giant bookstore chains and other mega-venues. You need a track record of successes, with each layer building upon the next.
The easiest place to start? In your own community where many of your neighbors already consider you a celebrity because you’ve written a book.