Attention Marketing: Eye-Catching Promos

Kobo Writing Life

Being a writer, it’s no surprise that Vera Brook is in love with words and stories.

But she has always been drawn to photography and other visual arts as well. So she was thrilled to combine both interests and try her hand (and her eye) at designing first the cover, and then several social-media promos, for her debut novel, SAND RUNNER, book 1 in a science fiction series for young adults

A social-media promo is any promotional material you create and share on social media, in order to connect with the readers and to spread the word about your book, your blog, or you as an author. For Vera, these included posts on her author website as well as on Twitter, Facebook, Instagram, Google+, and Tumblr.

A promo is basically an ad. It includes an image (critical!), a blurb (or a short advertising copy, if you will), and…

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