You just hit publish, right?  That’s what all the articles say.  Any idiot can upload a book in minutes.  And yes, I suppose any idiot can, but it takes a very informed, dedicated, professional and talented individual to upload a book that people will want to read.  A recent Facebook post from a first-time author seeking advice made me realise how long I’ve been doing this self-publishing thang and how I’ve kind of taken for granted that everyone has ‘the knowledge’.  There are so many blogs, articles and how-to books on the subject, and yet authors can still struggle with the basics.  The first author asked what she should be doing in the run up to her launch and another suggested that while there is a lot of information out there, it’s almost overwhelming.  Where do you start?  Where does it end??  So in an effort to share said knowledge, I’m writing…