What Do You Do for People?|

 

For Media?

Below is an excerpt from a long-ago issue of Paul Hartunian’s Million Dollar Publicity Strategies ezine.

I just read a brochure produced by an interior decorator. I now see why most of these people are starving. Here are the first two sentences I read in that brochure:

“Hello Everyone, Welcome to my world.”

What do I possibly care about her world?

What do I really care about? What’s the *only* thing I care about? If you said the only thing I care about is what she can do for me, you are right on target.

So many people approach the media people the same way. They actually think reporters, editors, talk show hosts, etc. really care about their book, their product, their service or their whatever.

They don’t care. Nobody cares.

The only thing people care about is what you…