by Anne R. Allen
“The one with the biggest email list wins” is the current mantra of pretty much every book marketer on the planet. The author newsletter is supposed to be the most important weapon in your book marketing arsenal.
Marketing experts tell authors their #1 goal should be to collect as many email addresses as possible for the purpose of sending our victims fans weekly or even daily doses of our spam news.
This week Kristine Katherine Rusch wrote a great in-depth post on newsletters. She pointed out there are two types of newsletters that authors are using today: the old school, chatty letter that reads like the newsy Christmas letter you get from Aunt Susie. Those newsletters appeal to your established fans who know your characters, and want to know what’s coming up and what’s going on with you personally.
Then there’s the newer type of newsletter which is like an advertising circular that aims at getting new customers. It’s all about marketing.
Chris The Story Reading Ape's Blog 
Stupendous… great!!
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Reblogged this on Writing for the Whole Darn Universe.
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I’ve grappled with this for a long time – I know a couple authors who do emailing well, but most of the time it’s just a nuisance email and I delete it without even opening it up, much like all the advertisements I get. I don’t want to unsubscribe, because sometimes a subject will catch my interest, but most of the time it’s not even worth opening.
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That’s what I find too, Sarah 😎
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I’m getting a 403 error when clicking the link to access the original post. 😦
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I’ve just checked it and it works OK US 😃
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Alas, I’ll try when I get home in case the issue is with this PC.
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Excellent advice! I highly recommend that new bloggers read it.
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Man, I bin these things soon as they come in….
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Me too Shehanne 👍😃
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‘victims’, lol.
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