by Anne R. Allen
No matter how great a book’s cover and blurb, one thing can stop me from buying yet another ebook for my Kindle: an author bio on the buy page that screams “amateur.”
I spent some time as an editor, so when I pick up a book for relaxation, I want to know it’s going to be a professional work and not something that makes me want to run for my red pencil.
If you start your bio “I’ve always wanted to write a book, ever since I won a penmanship prize in third grade, and now that I’ve self-published, “If My Cats Could Talk” my wish has come true…,” all you’ve told me is you’re a beginner.
Is that really what you want your customers to know?
Your buy page at Amazon or any online retail store is like your own personal storefront.
It can be a sleek boutique or a homemade lemonade stand.