“You’ve just published or are about to publish a book and you want the world to know about it, right? A press release is an effective way to capture the attention of the media and other organization…” Lois Hoffman

“An effective way to capture media attention”? I’m not so sure. I’ve written and sent out many press releases and have garnered little media attention, and I know I’ve done a decent job with the release.

Are they still a good idea? Yes, mostly because it’s not that hard to do and it is something you want on hand, in case an opportunity comes up for you to use it – like if you have a book launch at a local bookstore or library; and it is another marketing tool that media are used to seeing, so it doesn’t hurt to send it out – especially to smaller, local papers, radio…