An interesting article from Mark Williams of IIA 🐵
Are you making the best of Wattpad’s data tools?
Wattpad is, increasingly, a valuable tool to get actual sales, and I’ll be looking at some of Wattpad’s new sales-orientated features over coming weeks.
But for me Wattpad is most valuable for its global reach and its data.
Take the image above. Obviously this is an inert screenshot, but the original in my Wattpad data dashboard is interactive and a click on each of the highlighted countries will tell me what percentage of my readers are coming from each country.
Wattpad will also break down my readers by gender and by age group, and a lot more besides.
- This map shows me that for this particular title some 25% of my Wattpad readership is in the US. More than I would have expected, but then this is an English-language title.
- The UK accounts for 11% and Canada and Australia account for 3%…
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