There is an old saying – “you can lead a horse to water, but you can’t make it drink.” The same applies when it comes to asking people to read your books, especially here in the UK where e-books still take a back seat to their paperback and hard cover cousins.

The one thing you can never do is force someone to read your book. All you can hope for is to make them aware of its existence by using all of the social media sites as well as word of mouth and emails to advertise its existence. Why is that? Because the numbers currently waiting to be read is quite literally in the millions. So, don’t be too surprised if after all your hard work writing it, plus spending money having it edited and marketed, that apart from the few taken for free on promotions by the growing number…