Excerpt from a post by Author Dan Blank on the Writers Unboxed site:
A great book launch relies on word of mouth marketing.
Today, I want to share advice I tend to give authors for setting the foundations for word of mouth marketing.
This work tends to begin well ahead of the actual launch of the book, oftentimes a full year or more before publication date.
I’ll explain why throughout the post.
To have some fun with it, I am going to frame this into the universe of The Lord of the Rings.
To continue reading this fun, but informative, post, click on the link or Dan’s photo below: