Extract from a great article by Author Darcy Pattison on Indie Kids Books:
When you think about buying a book, where do you go to make your purchase? Probably it’s local bookstores or your favorite online bookstore. The market for the general public encompasses those bookstores and we call that the trade market.
Indie authors promote widely through creating their own mailing lists, using email list services such as BookBub, or ads on Facebook or other places. They pay attention to the subtleties of marketing on Amazon by paying attention to categories, keywords, excellent book descriptions and so on. If you market to the trade market, Kindle Select or Kindle Unlimited are appealing because they reach more readers. One of the Holy Grails of indie publishing is to place your book in a brick-and-mortar bookstore. For the trade market, those marketing strategies are appropriate.
Increase Sales by 25% by selling to the Education Market
To get details and read the full article, click on the link or Darcy’s photo below: