AMAZON MARKETING SERVICES FOR KDP SELECT

My post will include both the benefits and challenges of using Amazon Marketing Services (AMS) to advertise KDP Select e-books.

I don’t intend for my title to imply that it will give instant success to all books. It won’t.

I will begin with what I like about AMS—for which there is much—and then I will address some of the challenges and offer tips for attempting to use it effectively.

A few years before AMS was introduced to KDP, I had discovered the Amazon Media Group. Many big vendors for a wide variety of products have used and continue to use the Amazon Media Group’s advertising services.

I had a conversation with the Amazon Media Group about their advertising services several years ago about possibly running an advertising campaign for one or more of my books.

This was before indie authors had the opportunity to…