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This holds true for books, too. However, the Economist recently published a 10-year study on movies that analysed the performance of over 2,000 films to see which factors help make a movie a hit.
The results show that there is much a movie studio can do to help a movie become a box office hit. Interestingly for us, most of that can also be applied to books, to help ensure their success.
Even if it got no boost from its cast, from favourable reviews or other factors, a movie would generate an average of 80 cents at American and Canadian cinemas for every…
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