To read this highly informative article by Tucker Max,
including a great Infographic,
click on the link or image below:
how-people-really-decide-to-buy-your-book
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Chris The Story Reading Ape's Blog 
As a Brit I would point out that here in the UK a ‘blurb’ is not an endorsement – it is a potted description of what the book is about, a mini teasing synopsis without spoilers to lure the reader in. That said good article.
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