This is a recurring theme, as I’ve already posted twice on the subject: Pricing your ebook: Is free the new paid? and How to price your Indie book both deal with this.

I’m writing about it again, as Written Word Media recently published an excellent post on pricing one’s e-book. As Taylor, its author, points out, the answer depends on whether your immediate goal is to reach new readers and generate sales (along, presumably, with reviews), or to make a profit.

Price your e-book at $0.99 to maximize readership

If you’re looking for ways to increase your book/author rank and generate reviews, This graph explains why $0.99 is the best price to reach new readers, with $1.99 not far behind:

Image: Written Word Media

Price your e-book at $4.99 to maximize revenue

Amazon skews the results here by offering authors 35% of the earning for prices under $2.99, and 70% over that. As a…