Lots to think about in this article by Jamie Wallace (independent writer and marketing strategist) 🐵
Jack of all trades, master of none? Maybe. Maybe not.
Wesley the Generalist: Abducted by pirates, learned many skills, multi-talented in swordsmanship, poisons, disguise, flora and fauna, sailing, and planning
Inigo the Specialist: Knows only sword fighting, but is really, REALLY good at it.
To niche or not to niche, that is the question. Fiction and commercial writers, journalists and playwrights, beginners of all kinds and established professionals in every writing field – each of them wrestles with the quandary of whether or not to specialize their work around a particular genre, topic, industry, format, style, voice, etc.
If you’ve ever tried to crack the specialist/generalist code, you know what a complex question it is. There are myriad pros and cons on both sides of the debate, and those benefits and pitfalls change as business models evolve (something that seems to be happening at an increasingly rapid pace). Your position…
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