Blogging For Authors: What It Really Is

YES – EXACTLY RIGHT

The most successful author/bloggers I know only occasionally mention their books, provide entertaining and informative posts, interact with their readers comments and feature other authors, treating them not as rivals, but as friends and compatriots.

All of this helps to build up their readership and their loyalty to the extent that they WILL buy the books – because they want to…

Veronica Bale

Author friends: Do you blog? Are you thinking about implementing it into your marketing strategy? A word of caution if you are—for your blog to be effective, the majority of your posts should not be about you or your books.

… Huh???

I know. Sounds kind of backwards, right? But the truth about blogging is that it does not immediately convert visits to book sales. Yet so many authors expect their blogs to perform this exact magical feat. As Jane Friedman, CEO and Co-Founder of Open Road Integrated Media (an e-book sales and marketing agency) points out, “Unfortunately, many authors pursue blogging without any understanding of the medium, and also as little more than a means to an end.”

Blogging is a long-term strategy, a round-about strategy. Its goal is to create loyalty, not purchases, and this isn’t always the easiest strategy to comprehend. No, wait … scratch that. It’s not always…

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