I often mention that promoting stand-alone books requires completely different strategies to promoting a series. Marketing strategies, like the highly effective tactic of making one book permafree as a gateway into a series, won’t work for stand-alones. So, how does one go about that?

Bookbub Partners has the answer here. Continuing my Bookbub Insights series of posts, here are 6 ways to increase sales of stand-alone books.

1. Cross-promote your standalone title in similar books

Cross-promotion isn’t just for books in a series. Standalone books present just as big of an opportunity to gain loyal fans. If readers fall in love with your writing style, or the way you build tension, or the elegance of your descriptions, or the steaminess of your romance scenes, they’ll seek out your other books, whether your characters from this book continue their story or not. In fact, over 60 percent of readers…