There are easier ways to sell books than through blogging

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At the recent Bloggers Bash, one of the questions asked was why people started blogging. Many bloggers came up with the same answer, because they’d been told they needed to have a blog as an author platform in order to sell their books. When asked if blogging had helped, the answer from everybody was ‘not really,’ and while the answer wasn’t a ‘no,’ it’s not exactly a ringing endorsement.

This isn’t my first blog. I started blogging three years ago with another blog all about my writing journey (because nobody had thought of doing that before, right?). Over time I got bored about writing about writing so decided to start this blog where I could write about about anything, and I often did. However, I always had that piece of advice in the back of my mind, an author needs a platform to help promote and sell their books.

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7 thoughts on “There are easier ways to sell books than through blogging

  1. I don’t like blogging and never did. I wondered always if I should, but never came around. I follow bloggers and see that they don’t do more than I do, I mean with selling books. so why should I start a blog? It only takes my time. I love writing, yes, but only in my books, not around my books. I tell everything about my and my books in Interviews, when someone takes me. Writing is not a job for me, I write, because my head is full with ideas God has giving me and I have to write them down. They are for my books. I read the blogs, but that is all. Sometimes I think how can people write all that stuff. Well, good for them.
    Just an idea coming from me, the author of the Talon series.

    Liked by 1 person

    • I feel it’s more a matter of moderation and time allotment combined with a form of relief Gigi – If you spend ALL your time on writing books, or blogging, or marketing, or even reading, etc, you become isolated from the world and confused about what it is you REALLY NEED to be doing.
      If you blog ONLY about your books, it will bore you as well as others, if you only write books and don’t do anything else, you’ll never see significant sales, if you only read, you’ll not write.
      Moderation and balance is key – a little of everything, (delegate what you DEFINITELY DON’T want to be involved with), will keep you balanced.

      Like

  2. “When these successful writers aren’t actually writing, they work on their marketing instead, either to develop their mailing lists, creating direct promotions through promotional sites or by contacting book reviewers asking for honest reviews in return for a free book. They treat writing as a job rather than a hobby. They don’t wait for inspiration, they work every day regardless of whether they feel like it to not.”

    Exactly 😉

    Liked by 2 people

  3. You’re absolutely right, Fiona. I’m not saying writers shouldn’t blog, in fact I list a whole load of reasons why they should, I’m just saying the reason to do so is because they enjoy it, not because they’ve been told it’s what they should do.

    Liked by 3 people

  4. All good unless you like blogging of course 🙂 I know a number of very successful novelists who host more than one blog. Some writers just love writing that much that they blog for fun and practise as much as to promote their work.

    Liked by 1 person

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