I agree with Tara on this topic – you worked hard and long to create, enhance, edit, select covers for and finally publish your book(s) – so competitions, tempting extracts, character interviews to build up your brand, book and yourself are better than Free or heavily discounted promos unless it’s the first of an established series.
OH – and spamming “BUY MY BOOK” is a BIG Turn Off as well…
You know you want it! Er… hang on. Do you…?
I’ve been wondering about book pricing for a long time. Specifically, whether making your book free makes me bothered about reading it or not.
And I’ve come to the conclusion that I’m not. Bothered, that is.
But before you start weeping and wailing (yes – you in the back, there) this has to be taken in the context of the market demographic to which I belong. And the fact that a clunky, unsophisticated and downright annoying scatter-gun approach to book marketing, which I keep ranting and raving about even though nobody is bloody listening, is yet again way off target.
I said before that books were decreasing in value – and they are, on two levels: both in sales and production.
Firstly, it stands to reason that if you charge me 99c for your book, or make it free, it’s not as valuable to…
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