Conquering that Marketing Monster

Guest post by Lois W. Stern

Writing our books is the fun part, as it challenges our creativity, satisfying a need for self-expression. But marketing our books . . . that’s a whole different story. I call it the marketing monster! Many internet sites are out there to help us slay that dragon, but I’d like to share three little gems that you might have overlooked.

Hold on for a second. Before we begin, I want you to build yourself a promotional template. It will take a little time, and you won’t need all of these items for each venue, but trust me, in the long run, it will be a real time saver.

Template Items:

• Book title:
• Author:
• Genre:
• Book formats (paperback, hardcover, Kindle, other e-reader formats):
• ISBN #:
• Author bio:
• Book teaser or elevator pitch:
• URL links to any places where your book…