ADVERTISING BOOKS WITH AMS
KDP now lets indie authors advertise their KDP Select books directly on Amazon.com through AMS (Amazon Marketing Services).
I’ve now placed 36 different ads through AMS on over a dozen books in multiple author names, with different targeting and bids from 2 cents to $1.01 per click. So I have quite a bit of firsthand experience with this. Although I publish nonfiction, I’ve also discussed AMS with several fiction authors who have used it—including some who love it, some who hate it, and more with mixed feelings. Many of these authors have shared their AMS numbers.
EASY MONEY, HUH?
Well, not ‘easy.’
Marketing books is never easy. But advertising books on Amazon through AMS, like other marketing tools, has potential; the trick is learning how to use the tool effectively, and whether or not this tool is a good fit for you and…
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