The audiobook market has come to the attention of indie authors, but many hesitate to take this step because they don’t know how to go about it or what it will cost.
There are different approaches an author can take. However, most are costly and require knowing someone who can read well and who has audio recording equipment and a quiet place to do it. What I’m going to talk about here is taking the easy way; going through ACX, the Amazon company that supplies Audible.
There are two basic ways of using this program. One is to pay an hourly rate for a voice artist to read your book. The other is to agree a royalty share. If you’re in a position to pay, it will cost a few hundred dollars to have your book recorded. As a voice artist will get paid regardless of the genre or quality of the project, this is a work for hire situation and you can pretty much guarantee that someone will agree to read for you.
I chose the royalty share option for my book, The Wake of the Dragon. For a narrator to agree to this, they have to believe in the project or at least be looking to chalk up some credits as a narrator on ACX.
The process itself is made very easy. You sign up and put a project up as available, providing a sample of the manuscript. You tick a few boxes to indicate what sort of voice would be right for your book. In my case, I wanted someone who would have the right sound for a Victorian setting with mostly male characters. The boxes I ticked indicated a gentle, male, English voice.
The first audition I received raised a lot of excitement… until I listened to it. A booming, male, American voice greeted my ears. Perfect for American radio, but all wrong for an airship pirate adventure in the English countryside. Don’t feel like you have to accept the first audition! It’s worth holding out for the ‘right’ voice for your story.
I was lucky. The second audition I received was from an English actor with just the right tone of voice. He also has a talent for accents, which was very useful with the diversity of characters in my story. The sample can be heard HERE
In a royalty share deal, ACX considers the narrator to be the producer and the first thing they do is to submit a short reading for approval. If you, the author, are happy with what you hear, you offer a contract with the click of a button. This is legally binding so don’t treat it lightly! I expect this part of the process is the same with the hourly pay option.
The narrator accepts the offer and goes on to record the book, which you’ve provided. Then you wait. Allow plenty of time for the recording process. It’s not just reading a book into a microphone, the narrator has to edit several takes and produce a clean recording of several hours of text.
They upload the recording in chapter files and the author downloads and listens through. Yes, all the way through. My book is a little over eight hours of listening pleasure. I got up early for a few days so that I could sit and follow along with the paperback version of the book in front of me.
Chances are the narrator will get a word wrong here and there. If it doesn’t significantly affect the storyline, I suggest letting it go. There was only one mistake that I felt required correction. If changes are needed, you click a button that indicates this and the narrator is then able to resubmit any files that have been re-recorded.
Also at this stage, you might want to discuss sound effects. As my narrator and I were both new at this, we experimented a little and agreed that less is more. There are minimal sound effects at the beginnings of chapters and at scene changes within chapters to add flavour. Considering the airship pirates do their raids at storm’s edge, a little rain patter and occasional rolling thunder can set the scene well, but you don’t want to overshadow the narration. It’s not a radio play!
Once you are happy with all the files, you click the button that indicates that you have accepted the recordings. Then you sit back and let ACX do the rest. It takes about two weeks for the audiobook to become live on Amazon. It’s worth checking to see that the page for it is combined with your book page so that all formats show on the title! A polite request to Amazon customer service was all it took for me.
They provide codes for free copies that you can offer to reviewers. If you’re English, like me, they will probably be for the UK Amazon site but you can request American codes. There is no charge. I’m currently in the process of seeking audiobook reviewers and waiting for the results of those I’ve placed. Reviews on audio will focus a lot on the quality of the narrator, so be sure that you chose well!
There is an option to record your book yourself, but I recommend only doing this if you have a very good reading voice, proper recording equipment and an editing program for sound. Free sound effects can be found online, but your voice recording needs to be very clean.
That’s all there is to it. If you think your book would benefit from audiobook format, just sign up and away you go!
Jaq D Hawkins
You never know. Kevin did my book because he liked the story. He never asked about book sales, and as was said above, a lot of narrators will do it to gain credits. Put it up and see what happens!
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Great piece, Jaq!
Interest in audio books is definitely increasing. If you ever need a female English voice, let me know and I’ll audition! I’m now on my seventh audio book project for Audible.
Ali… don’t hesitate to put your book up for auditions. You can leave it on there for as long as you like and you never know when a newer narrator with great natural talent may appear. When narrators are new to the game they will often take on projects to gain experience and numbers under their belts.
One that I auditioned for was on ACX for a year and a half before they finally made a decision and you can always take it down if you change your mind.
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Thanks Wendy. If you would like to send me a link to your ACX page, I can listen to your samples and see what fits. My public email is jaqdhawkins@yahoo.com.
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You just reminded me that I REALLY have to get some samples up on my page, Jaq! I can send you links for audio that’s out there so far if you like, so you can hear the retail samples. 🙂
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Yes please.
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Here’s the 4 that are out right now. Waiting on approval for the next 2:
http://adbl.co/1ArH2rF ‘The Big Blind’ by Nicolette Pierce
http://adbl.co/1KkHMyH ‘High Stakes’ by Nicolette Pierce
http://adbl.co/1ArHjuM ‘Blood and Bane’ by CJ McKee
http://adbl.co/1J2CYza ‘Teach Me’ by Cassandra Dean
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Excellent post, Jaq; thank you very much indeed; timely too, since I have audio books in mind at present. I want to do the reading myself – and therefore echo jeffgardiner’s question above. I have Audacity set up and, thanks to a suggestion from Wendy Darling, have invested in a Blue Snowball microphone. What are your views on that combination?
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I’m not an expert of different microphones, but the most important thing will be recording somewhere that you don’t pick up extraneous noise. Refrigerator hum or bathroom fan can be a nightmare. Funny enough, the front entry to my house is dead silent. Just have to find where in your house works, test a few short recordings.
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Do you mind me asking if you had to pay ACX anything. If I recorded my own sound files how much would it cost me?
Thanks for your helpful post.
Regards
Jeff
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Jeff, the only costs you’d likely incur would be equipment. You can see details here: https://www.acx.com/help/authors-as-narrators/200626860. I’m an author and after reading the requirements (see https://www.acx.com/help/acx-audio-submission-requirements/201456300) decided to go with a pro, and very glad I did! Best wishes, whichever route you’ll choose…
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Jeff, it costs you nothing if you are the narrator. ACX takes a 60% share of royalties though and you get to keep the whole 40% whereas, with a royalty split you and the narrator would get 20% each. Be aware though that ACX does have quality standards that must be adhered to for your audio to be accepted.
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No cost. Just ike publishing ebooks on Amazon, the service makes a cut on sales.
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Wonderful information. So much new going on in the book world. 🙂
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Great post Jaq! I’d love to do this, but my book sales would not convince a narrator to share royalties unfortunately! 😕 I’d love to hear someone with a soft Irish accent narrating my books… what fun it must have been!
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You never know. Kevin did my book because he liked the story. He never asked about book sales, and as was said above, a lot of narrators will do it to gain credits. Put it up and see what happens!
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