Once you have decided to start building your author platform, the first thing you need to do is select the pen name under which you plan to publish. This is an extremely important decision, and for some authors, it will be more difficult than others. Your pen name is likely the first impression of you readers will receive (beyond your book–but more on that down the road), and you want it to be something that sticks with them and easily identifies you out in cyberspace.

The first decision to make is whether to publish under your real name or a pseudonym (fake name). There are valid arguments on both sides, and only you can make the decision that is right for you.

Publishing Under Your Real Name

• You get all the glory associated with your books and author business.
• It’s easy for you to remember and embrace when speaking…