Can You Be too Professional?

chrismcmullen

Pro Am

Amateurish!

There are many ways that a book or author may be perceived as amateurish.

Many of these correspond to doing what seems intuitive or convenient:

  • Commenting on reviews.
  • Not realizing that the cover is a visual representation of what quality to expect.
  • Including the word “by” before your name.
  • Using the default settings in Microsoft Word.
  • Creating indents with the spacebar or using the Enter key to pagebreak.

Others are more subtle:

  • Not seeking editorial reviews to earn buyer confidence.
  • Typing two spaces after a period.
  • Poor font selection.
  • Not using Word’s style functions and First Line Indent from the Paragraph menu.
  • Getting a free .wordpress.com site instead of buying a domain or using .org.

Add to this at least 90% of the things done in the name of “marketing.”

Too Far?

If it’s not professional, does that make it amateurish?

Unfortunately, I see comments about other books and…

View original post 1,240 more words

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