It’s Sunday afternoon, and it’s raining cats and dogs. Which makes this afternoon even more melancholic than Sunday ones traditionally are. So, I decided to get some work done, hoping to forget the sad weather outside (on the upside, the garden badly needed some watering. This is me seeing the silver lining in everything).

I ran into this post on the London Book Fair on the Creative Penn, which really sums up some book marketing tips that most of us already know and/or are trying to do. I will go through the most important ones, along with my thoughts:

• Write for an audience and stick with it. In other words, build a brand (name, cover design, fonts, genre etc) and promote it as your unique selling point. This means I am already in the wrong, because apart from fantasy and sci-fi, I have written also children’s books – which I am having illustrated…