On Monday we talked about the synopsis, which you would send to lure a prospective agent. Today we’re talking about the pitch and how it differs from a synopsis.

The front cover of your book is important, but great covers alone don’t sell books. The back of a paper book is critical because it contains the all-important pitch—also known as a blurb.

For an eBook, the pitch is on the seller’s product page. Either way, the shopper will read your pitch and decide if they want to know more. If they open the book or use the “look inside” option, you have a good chance of selling that book.

But how do we write a pitch?

First, you want to identify the key elements of your book (or series of books).

Consider a fantasy that features themes of friendship, family, romantic love, honor, and duty. In this story…