A few months ago, I started a new pen-name and have kept it secret in order to avoid ‘pollution’ of the also-boughts. But it has been SO hard because I have basically started from scratch – with no email list, no street team, no reviews, no platform, no social media. 

The pen-name is slowly gathering steam, but it reminds me how hard it is starting out and getting those first reviews can be one of the hardest things. 

In today’s article, Jason B. Ladd, author ofBook Review Banzai gives some tips on getting reviews as an unknown author. 

As an unknown author, getting Amazon reviews for your book is crucial to unlocking its full potential. But it’s not as easy as it sounds.