on Jane Friedman site:
In my work as an editor, I see a lot of manuscripts where authors clearly understand and have worked to develop the basic building blocks of their story, with well-thought-out characters, plots filled with intriguing developments, and objectively strong stakes.
And yet the stories may still not be working as effectively as they could. Every instrument in the orchestra may be playing a well-tuned melody—but the music isn’t coming through.