on Jane Friedman site:

I’m just bad at marketing.” Writers tell me that all the time. I’ve thought that myself more times than I can count, and honestly, I probably am. I’m not wired to be naturally good at selling. But after digging into the research and looking closely at my own patterns, I’ve realized there’s something else going on.

Book marketing feels much harder than writing.

For most of us, book marketing feels harder than writing.

When I sit down to write, even if it’s challenging, I still feel a sense of control. I know the process. I’ve built habits around it. I trust myself to get to the end, even when it’s messy, because … well, when I’m writing, it feels right.

But when I’m trying to market my work? It feels uncomfortable and difficult, and I often come away from it frustrated and discouraged.

There are a lot of reasons we struggle with this part of the process. We know how to create worlds, shape characters, and evoke feeling. But writing an Instagram caption, setting up a newsletter funnel, or figuring out how to “promote ourselves?” That’s not what we trained for.