on Jane Friedman site:

When I opened the shipment of newly printed copies of my novel The Skiers, I was riding the high of release season. But that excitement quickly dipped when I realized a handful of books had slight printing flaws—wonky text on the chapter titles and headings.

Readable? Totally. Sellable? Meh … not really.

At first, I was disappointed (read: seriously annoyed). I didn’t want to throw them out (as an author, the idea of books in the trash is practically sacrilegious), and I didn’t love the idea of mailing them to readers as official review or giveaway copies. But I kept circling back to a simple truth: these books still worked. They still had value.

That’s when the idea hit me—if these books weren’t perfect, maybe they could still be fabulous in a different way.