on Fiction University:

Part of the Indie Author Series

JH: If you’ve been running ads, posting on social media, and doing all the “right” things but sales are still stuck in slow gear, the problem might not be your book—it might be your book page. The amazing Penny Sansevieri is here today, sharing exactly how to identify what’s holding your page back and how to fix it.

Take it away, Penny…

You’ve written a great book. Maybe you’ve even run some Amazon ads, tried social media, or landed a few book reviews. But your sales? They’re trickling in—or worse, stalled completely.

Sound familiar?

If so, you’re not alone. One of the most common challenges authors face isn’t visibility. It’s conversion. In other words, people are finding your book—but they’re not buying it.

That’s where your Amazon retail page becomes mission-critical.