on Jane Friedman site:

When I landed on the idea for my first book (a business book), I couldn’t believe that no one had written it yet. The gap in the market looked glaringly obvious to me. So I rushed to fill it, focusing all my energy on getting the book to market quickly, publishing myself.

Once it was published, I started the hard work I had deferred: sharing the ideas, blogging, speaking, defending the framework, and learning from others. I began to build the audience.

As a first-time author, I had tried to “own the space” before someone else did. A mindset of scarcity made me rush.

I was not alone. As a nonfiction book coach, I encounter prospective authors who worry about guarding their ideas. Scarcity has many voices: