on Jane Friedman site:
Whether it’s describing your favorite book or pitching your own manuscript, chances are you’re describing the plot or what happens in the story.
Hooks and pitches are all about plot. It’s the easiest thing to latch on to when it comes to story. Plot is often the first thing that comes to us when we sit down to write and ponder the “what if this happens” question.
What keeps our people reading, however, is the emotional journey of the protagonist and how that character arc interacts with and affects the plot. The real magic of story happens when we dig beyond “what if this happens” and ask “what if this happens to this person?”
Chris The Story Reading Ape's Blog 