on Writers Helping Writers:
It’s not easy finding new readers these days.
The secret to drawing just the right readers your way might be finding your niche.
A niche isn’t just your genre—it’s the unique angle, theme, or audience focus that makes your writing distinct. It sets you apart and makes marketing feel natural rather than awkward.
Here’s why having a niche matters and how to get started finding yours.
Why finding your niche is critical
Many writers I’ve talked to don’t think they need a niche. If you’re selling a lot of books and finding it easy to market, then you probably don’t have to worry about it.
If you’re struggling to market your work, though, and you’re tired of creating “buy my book” posts, a niche might be just what you need.