How do you plan an in-person book event that people actually want to attend? That is — people who are not your family, friends, or coerced co-workers?

Should you sign books, maybe while offering coffee and cookies? Or should you offer a reading, where you read aloud from your book? And maybe tempt them with wine and cheese?

Or what about something different? Something that provides more entertainment than watching one author signing books or reading aloud?

Here’s an idea for staging a multi-author book event as part of your hometown marketing.

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